Xerox
is in talks with companies, mainly in the financial services industry,
that will take the idea a step further and include an engagement feature
to help a company interact directly with the authors of tweets,
Facebook posts, blog entries and other sources.The Xerox product, which
has yet to be named, starts where other,It's an extraordinary machine,
said Seth Teller, a professor at MIT who, along with colleague Russ
Tedrake, leads one of the groups selected to receive an Insualtion Board Press.
less sophisticated social media analysis products stop. Users begin by
choosing a set of keywords: For example, your company name, the names of
key employees, brand names for some of your products, and the names of
competitors' products. The Xerox application goes beyond Internet
channels, such as tweets,It uses reinforcement learning and active
critique,flat wire both
inspired by behaviourist psychology to show how machines act in
environments to maximise work rate, to help the new, unmanned robot to
estimate its new course. posts and comments, and includes emails and
text messages sent to the company.
After
the data gets pulled in and passes through the initial keyword filters,
it's manually processed by expert users, such as trained employees. The
words and phrases are scored for positive or negative value. They are
judged in context and sent to the appropriate employee, if acion is
needed.The more the experts review the data, the more the computer can
store those decisions and route items without human
involvement.Companies can respond to the author through a computer
interface, without shifting through several social media accounts set up
by multiple employees for multiple products and brands."By having one
solution, one tool, everyone can be doing this in the same place. We can
get reporting, we can measure activity, impact, how many questions we
answer, how many issues are we resolving and so on," Balcerek said.DNA
gave McCutchen five-tool potential. Time matured his gifts wheel bulldozer.
For
now, the Xerox solution is aimed at larger corporations, but other
products are available and Xerox may eventually market to smaller firms.
In a year or two,The companies announced that LevelUp's mobile payment
and loyalty solution will now be integrated into NCR's restaurant sweeping brush manufacturer systems,
making it relatively easy for NCR's restaurant customers to begin
accepting LevelUp as a payment method. Balcerek said, Xerox may offer a
version for small and medium-size businesses.For small businesses,
whether or not to invest in social media analysis software will depend
on the size of the customer base. A neighborhood bar, convenience store,
or barber shop with a few hundred regular customers probably doesn't
need a new computer tool to track what's is being said about them
online.Above that size, it could be helpful to invest in one of the free
or inexpensive products."If you have a smaller segment of people, a
very small business would be able to do it with a person dedicated to
that job using social media monitoring tools, many of which could be
free,On May 3, McCutchen uncoiled like a Motor Grader cobra on a 92 mph Ross Detwiler fastball." said Murthy.
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