TTK Prestige to enter water purifier mart

TTK Prestige,At the meeting, crusher plant operators also agreed to take away all their equipment,Vertical shaft impact crusher including excavators, from the river within a week. the maker of pressure cookers and kitchen appliances, is getting ready to enter India's Rs 3,200-crore water purifier market where big names such as Aquaguard, Pureit, Swach and Kent RO abound. On Friday, a TTK official confirmed the development during an earnings call. "We will launch the water filter this fiscal." No further details were divulged.The TTK move comes amid industry estimates that the segment sales, riding compounded annual growth rate of 25%, will hit Rs 7,000 crore by 2015. 

But TTK is facing testing times in the high-end kitchenware segment. Having tested the waters for more than one year, it has now decided not to push ahead with sales and distribution of World Kitchen's brands "except Snapware".T T Jagannathan, chairman of TTK Prestige,Donation of a pool table for non-stick knife to use in the recreation room as well as a hospital bed and a pressure washer. was earlier reported to be looking at Rs 50 crore in sales this year from the February 2012 partnership with the Illinois-based World Kitchen. The latter will now have to set up its own network to market and distribute its brands like Corelle, Corningware and Pyrex cutlery.The illegal crusher plants were closed down after hundreds of local people of Bandipur VDC in Siraha district,Vibrating feeder apparently angry over the local administration's inaction, seized excavators and tippers used by the plants a day ago. 

For the January-March quarter, TTK's sales rose 22.%1Donation of a pool table for non-stick knife to use in the recreation room as well as a hospital bed and a pressure washer. on-year to Rs 289.46 crore. Operating income went up 32.5% to Rs 43.91 crore and net profit soared 42% to Rs 28.03 crore.Growth in south India remained flat but rose 70% on-year in the rest of India.So, TTK has earmarked Rs 50 crore for capital expenditure this fiscal, while gross debt of Rs 115 crore is now being sought to be slashed to `60 crore by this fiscal end. 

To de-risk, TTK is ramping up its presence in regions other than south India by appointing new distributors and setting up new accounts.Following the seizure, local authorities called a meeting with representatives of crusher plant operators and Hydraulic cone crusher local people and the meeting decided to shut the plants immediately. This strategy has already helped boost activations 22.3% on-year during the fourth quarter. TTK is also stepping up advertising expenditure. About future growth, the TTK official said, "Emphasis is being laid on our own brand retail stores focusing on non-south India markets. Currently, 65% of our stores are in south India and one-third elsewhere. That's something we are planning to correct so that the proportion is in line with our turnover."